First Crossfit Opens in Japan!

A very interesting and informative (although very long, skim it) article about Crossfit in Japan.
An excerpt: "CrossFit is too difficult for the uncommitted, he says, and will get its staying power from free word-of-mouth publicity."

"It has spread around the world and touched a lot of people's lives without the help of sales and marketing," Schaal says. "CrossFit is based on the results people get and then share with others and that's what will keep it from being a fad. The marketing is through the people."  Read ON...