FROM FORBES--"CrossFit’s Relationship with Reebok Enhances Its Financial and Commercial Credibility"

Crossfit is the wave of the future. This year's Crossfit Games are on ESPN3 , next year ESPN all the way!!!!
As the author writes:  "The next step is television.  Though streaming this year on ESPN3, I would not be surprised in the least to see ESPN, Fox, or Comcast-NBC add the Reebok CrossFit Games as part of their primary summer sports inventory by the 2012 Games." 

 As I have stated before, EVERYBODY and ANYBODY can do it!
“The beauty of the programming is that it is universally scalable”, said Ms. Polaski.  ”Meaning the movements can be modified to anyone’s abilities and to overcome limitations.  The only thing someone must have is the willingness and desire to work hard and to push themselves.  The reason this program is so much more effective than others is its intensity, but intensity is not comfortable. It’s very individual, but if you stick to it you will see results.”

Great article! To continue reading click here...

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