From REEBOK: Training for the 2016 Reebok CrossFit Games Open

"3, 2, 1...Before you know it, the CrossFit Games season will be here, and it all starts with the 2016 Reebok CrossFit Games Open beginning on February 25. Whether you're trying to get your first double under or place higher than last year, the Open is an opportunity to improve your fitness and challenge yourself. Here are a few tips to get you started for a better 2016."

1.  Attack Your Weaknesses

2.  Listen to Your Coach

3.  Practice Past Open Workouts

4.  Amp Up Your Intensity

5.  Dial In Your Nutrition

"16.1 will be announced on February 25. With the right planning, training, and nutrition, you'll be ready to give your best performance in one of the biggest worldwide displays of fitness. But maybe the biggest factor is our mindset. Murphy says not to get carried away with what everyone else is doing and to do your best as an athlete. "Don't forget to have fun and remember we're all just trying to get more fit."

TO READ THIS ARTICLE IN MORE DEPTH, PLEASE CLICK HERE

 

 

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THIS VIDEO IS AWESOME!!!!!!!!!!!!

Replaced knees, hips, shoulders AND diabetes!

WHAT'S YOUR EXCUSE!

Watch Constance Here!

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Crossfit Apparel and Nano Sale!!!! As of 1-3-2014

Some Nanos at $89.99

and a few Men's Shirts

Check it Out!!

here

Other Reebok Items are on sale too!

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Rich Froning Coming to The East Coast!

 

 

     Here is your chance to watch the Champions of Crossfit here on the East Coast!!

 

January 25 & 26 @ Reebok World Headquarters

 Tickets go on Sale Tuesday 1/14

 

      

AND MANY MORE! CHECK IT OUT HERE!!!

 

 

 

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Adidas Hopes Crossfit will "Reinvigorate the Brand!"

"The bottom line: With Reebok’s sales declining, owner Adidas expects a partnership with CrossFit gyms to reinvigorate the brand."   

An interesting read on how Reebok hopes that an association with Crossfit may help:
" It may be tough for the CrossFit partnership to offset the lost NFL contract, which went to rival Nike (NKE) after Reebok had held it for more than a decade. “I would see [CrossFit] more as a long-term strategy for growth rather than a switch-and-swap revenue tactic,” says Manfred Abraham of marketing consultancy Interbrand."

Reebok had become associated with just the female dominated "fitness"-“It’s an excellent fit for Reebok, which has been in the woods for a while as it’s struggled to decide what it wants to be,” says John Birnsteel, head of strategy at FutureBrand, a branding consultancy. “It was appearing to box itself in as a very female-oriented fitness brand.” Full article here.

And from a REUTERS publication-" Hainer said that Adidas did not want Reebok to be seen as a women-only brand, and that a tie-up with grueling army-developed Crossfit, a fitness regime currently sweeping the U.S., along with more retro Classics products should help regain it some luster."
Full article here.

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Crossfit-A Way of Life or, as Reebok portrays it, A Competitive Sport??

A very interesting story dissecting the relationship between Reebok and Crossfit and some of the ways, the author feels, that Reebok is misrepresenting Crossfit.

"All of that said, the associated marketing messaging from Reebok still feels as though it’s missing that key element. I have been a part of the CrossFit community since 2008 and to many of us the campaign doesn’t feel authentic. The partnership, which has all the makings of a dream relationship, comes off feeling more like a marriage of convenience. And the messaging component follows a very traditional sports marketing recipe, which is a disservice considering the clear heavy lifting that went into this great concept development. The overall concept, or “big idea” behind the “sport of fitness” campaign is amazingly spot-on, but the execution falls a little flat, and I think I know why. "

Also, " As anyone who participates in CrossFit can tell you, the community is the key component of the whole system. In contrast, Reebok’s campaign has focused on the top few CrossFit athletes."

Read the entire article: HERE

So, do you think that Crossfit is a big time SPORT or, a WAY OF LIFE??

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Crossfit Article in the Boston Globe Business Section!

"Reebok on a mission to get its employees fit .The company started with its own out-of-shape employees to spark a fitness revolution — as well as build confidence and camaraderie"

The most important part of the above quote is the last part,"confidence and camaraderie". That is what makes Crossfit different. My friends call me a fanatic. I just tell them that I wish everybody would at least try it. Who doesn't need to be a little more fit and, more importantly, happier and more confident in themselves.
Read the article here>>>

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Reebok's Attention to CrossFit Feedback Boost Branding and Product Quality Initiatives

In other words, Reebok is really listening to what the Crossfit athletes want and need in apparel and in shoes.

"But the partnership between Reebok and CrossFit is truly unique in that the people charged with designing footwear and apparel are actually living the product in 2 important ways.
1)  They wear the product while engaging in CrossFit WODs themselves.
2)  They directly interact with CrossFit trainers on-site as well as welcome feedback from CrossFit athletes around the world."

This is an interesting article. Read the entire post here...

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Reebok and Crossfit-Will Reebok Dethrone Lulu and Inov8??

"Who would have thought that Reebok would be the one to dethrone lululemon athletica? Per capita, CrossFit is likely one of the most consumer-driven communities in fitness or sports...."

ANOTHER SNIPPET FROM THE ARTICLE:

"As CrossFit's emphasis on sport continues to grow, so will CrossFit's profile and marketability. As a result, brand preferences will change.  Styles will change. And it is already happening. At the genesis of this shift away from lululemon and towards Reebok is a simple fact: Athletes want to be treated more like athletes. 

CrossFit, The Sport...

Lindsey Smith and several of CrossFit's top females

lululemon is an institution within the CrossFit community. So is the shoe brand, Inov-8.  But to those at LULU, CrossFit is often categorized as a gym, a bootcamp, or a fitness class. Much less often, a sport. In many ways, there is little room in the business model for the CrossFit sport that is becoming."      KEEP READING......

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