Crossfit Article in the Boston Globe Business Section!

"Reebok on a mission to get its employees fit .The company started with its own out-of-shape employees to spark a fitness revolution — as well as build confidence and camaraderie"

The most important part of the above quote is the last part,"confidence and camaraderie". That is what makes Crossfit different. My friends call me a fanatic. I just tell them that I wish everybody would at least try it. Who doesn't need to be a little more fit and, more importantly, happier and more confident in themselves.
Read the article here>>>

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Reebok's Attention to CrossFit Feedback Boost Branding and Product Quality Initiatives

In other words, Reebok is really listening to what the Crossfit athletes want and need in apparel and in shoes.

"But the partnership between Reebok and CrossFit is truly unique in that the people charged with designing footwear and apparel are actually living the product in 2 important ways.
1)  They wear the product while engaging in CrossFit WODs themselves.
2)  They directly interact with CrossFit trainers on-site as well as welcome feedback from CrossFit athletes around the world."

This is an interesting article. Read the entire post here...

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Official Crossfit Reebok Apparel

I finally found the link to the new Reebok Crossfit "Stuff"!!! It looks great AND, our own Heather Bergeron is one of the models!!  Check it out...

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