Reebok's Attention to CrossFit Feedback Boost Branding and Product Quality Initiatives

In other words, Reebok is really listening to what the Crossfit athletes want and need in apparel and in shoes.

"But the partnership between Reebok and CrossFit is truly unique in that the people charged with designing footwear and apparel are actually living the product in 2 important ways.
1)  They wear the product while engaging in CrossFit WODs themselves.
2)  They directly interact with CrossFit trainers on-site as well as welcome feedback from CrossFit athletes around the world."

This is an interesting article. Read the entire post here...

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